Kia Celebrates Black History Month in Partnership with Coca-Cola

The College Football Hall of Fame honors the legacies of African American players, coaches, and leaders who have shaped college football—on and off the field, every day. 🖤🏈

This Black History Month, we’re proud to highlight these stories through Ascension: Rise of the Black Quarterback, presented by Kia and Coca-Cola, along with upcoming scholarship initiatives and expanded access for college students.

Thanks to Coca-Cola, the first 250 students who visit the Box Office in February with a valid college ID receive free admission.

Join us at the Hall this month to celebrate these trailblazers, experience the game we love, and be inspired by their lasting impact.