College Football Hall of Fame Kicks Off the 2026 College Football Season with Football Fest & Free Day, Presented by the Peach Bowl

College Football Hall of Fame to Officially Kick Off the 2026 College Football Season with Football Fest & Free Day, Presented by the Peach Bowl

Annual celebration offers free admission, interactive experiences, family-friendly activities and appearances from some of Atlanta’s biggest sports organizations

WHAT:

The Chick-fil-A College Football Hall of Fame will officially kick off the 2026 college football season in Atlanta with its annual Football Fest & Free Day, presented by the Peach Bowl, on Saturday, August 22.

Fans of all ages are invited to enjoy FREE admission throughout the day while experiencing everything the Hall has to offer, along with a few surprises unique to the Capital of College Football.

Guests can explore the Hall’s world-class interactive exhibits while enjoying appearances and activities featuring some of Atlanta’s biggest sports organizations, including the College GameDay Bus Built by The Home Depot, representatives from the Atlanta Falcons, Atlanta Braves and Atlanta Vibe, and Clark Atlanta University cheerleaders. The event will also feature local marching bands, mascots, live entertainment and more.

Football-themed activities and family-friendly games will take place throughout the Hall and extend outdoors onto Marietta Street.

Visitors will also get a first look at the dedicated display honoring the 2026 College Football Hall of Fame Class. Football Fest & Free Day offers fans a chance to celebrate the return of college football while experiencing the energy, traditions and personalities that make Atlanta the Capital of College Football.

WHEN:

Saturday, August 22, 2026
10 a.m. – 5 p.m. ET

WHERE:

Chick-fil-A College Football Hall of Fame
250 Marietta St. N.W.
Atlanta, GA 30313

VISUALS:

Media are invited to attend the event and capture:

• The College GameDay Bus and appearances from local Atlanta sports teams
• Families experiencing the Hall’s interactive exhibits and live entertainment
• Football-themed games and activities inside the Hall and along Marietta Street
• The locker exhibit recognizing the incoming 2026 College Football Hall of Fame Class

ASSETS:

B-roll is available for download here, and photos are available here.

MEDIA CONTACT:

Please contact Trevor Bowden at trevor@babbitbodner.com for additional information.

Interviews with Hall of Fame leadership can be made available upon request leading up to or during the event.