DIRECTOR OF SALES & EVENTS

Job Title:             Director of Sales and Events
Job Location:     250 Marietta Street, NW, Atlanta, GA 30303
Department:      Marketing & Communications
FLSA:                    Exempt
Reports to:         VP Marketing & Communications
 
Atlanta Hall Management, Inc. (AHM) operates the Chick-fil-A College Football Hall of Fame, located in the heart of downtown Atlanta across from Centennial Olympic Park. The Hall opened its doors in August 2014 and has established itself as one of the nation's most engaging, interactive experiences, and unique venue destinations. The Hall of Fame's mission is to educate, entertain, connect, and inspire in a way that celebrates, honors, and preserves the people, traditions, and passions of college football.
 
Job Summary:
The Director of Sales and Events will assume a leadership role in developing and implementing sales strategies and guiding the team to drive revenue through events via hospitality, venue rental, and food and beverage. This position requires a strong background in sales, event management, team leadership, and a proven ability to analyze performance metrics and utilize data for strategic decision-making. The ideal candidate will possess excellent public speaking skills, demonstrate exceptional team leadership qualities, and foster a positive and dynamic sales culture.
 
Role, Responsibilities, and Key Performance Areas:
  1. Sales Strategy Development:
    • Develop and implement a comprehensive sales strategy to drive event revenue.
    • Identify target markets and potential clients for events at the College Football Hall of Fame.
  2. Client Relationship Management:
    • Build and maintain strong relationships with clients, event planners, and key stakeholders.
    • Understand client needs and provide customized solutions to meet their event requirements.
  3. Event Planning and Coordination:
    • Work closely with clients to plan and coordinate events, ensuring all details are executed seamlessly.
    • Collaborate with internal teams to ensure resources are allocated appropriately for each event.
  4. Revenue Generation:
    • Meet and exceed sales targets by effectively selling event spaces, packages, and additional services.
    • Explore opportunities for upselling and maximizing revenue from events.
  5. Market Research:
    • Stay informed about industry trends, competitor offerings, and market demands.
    • Conduct market research to identify new business opportunities and stay ahead of industry changes.
  6. Contract Negotiation:
    • Negotiate contracts with clients, ensuring terms and conditions are favorable for both parties.
    • Ensure compliance with College Football Hall of Fame policies and standards.
  7. Event Marketing:
    • Collaborate with marketing teams to develop promotional materials and strategies for events.
    • Contribute to the creation of marketing campaigns to attract a diverse range of events.
  8. Budget Management:
    • Develop and manage budgets for events, ensuring financial targets are met.
    • Monitor and control costs associated with event planning and execution.
  9. Team Leadership:
    • Lead and motivate a team of event sales professionals.
    • Provide guidance and support to team members to ensure overall success.
  10. Customer Satisfaction:
    • Ensure a high level of customer satisfaction by delivering exceptional service.
    • Address customer feedback and implement improvements based on client experiences.
  11. Networking:
    • Attend industry events, conferences, and trade shows to network and promote the College Football Hall of Fame as a premier unique event venue.
 
Knowledge, Skills, Attributes and Abilities:
 The successful candidate must possess the following knowledge, skills, and abilities and demonstrate their ability to perform the essential functions of the job:
- Expertise in financial analysis, planning, budgeting, and deal structuring.
- Flexibility to work non-traditional hours, including nights, weekends, and holidays.
- Exceptional interpersonal and communication skills.
- Ability to thrive in a fast-paced environment and manage multiple tasks concurrently.
- Proficiency in evaluating risks and liabilities associated with special events and venue rentals.
- CRM aptitude and familiarity with TripleSeat is a plus.
- Effective delegation and task-management skills.
- Ability to develop and present well-founded recommendations to senior management.
 
Education and Experience:
- Bachelor's Degree in business or a related field required.
- Minimum of 5 years of management experience in events, sales, client service, sports marketing, catering or a similar function.
- Strong client relations skills and a professional demeanor at all times.
- Proven leadership experience in a sales environment, including coaching, mentoring, hiring, training, and performance management.
- Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint.
- CMP Certification is a plus.
 
Driving Requirements:
- A valid driver's license with an acceptable driving record is required, as you may be using a company vehicle for various event responsibilities. 
 

 

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