ABOUT THE HALL
Opting in 2009 to move from South Bend, Ind., the National Football Foundation will find a new home for the College Football Hall of Fame in the heart of downtown Atlanta. The new location will showcase the Hall within an exciting, entertaining attraction to hundreds of thousands of college football fans and other tourists and business travelers in one of the largest and most vibrant, diverse cities in the country.
The $66.5 million facility will top out at 94,256 square feet and will feature approximately 30,000 square feet of exhibit space, as well as a 45-yard indoor football field that also will serve as a unique, flexible programming and event space. The Hall is expected to open in the fall of 2014.
The new Hall of Fame is being constructed at the former “Green Parking Lot” of the Georgia World Congress Center (GWCC) on Marietta Street in downtown Atlanta. The attraction will be adjacent to GWCC (one of the largest convention facilities in the country), the Georgia Dome and the Omni Hotel. The site also is just steps from Centennial Olympic Park, the World of Coca-Cola, the Georgia Aquarium, CNN Center, the Imagine It! Children’s Museum, and the soon-to-be-constructed National Center for Civil and Human Rights, as well as numerous dining and hotel options.
In addition to being a valuable marketing asset for the State of Georgia and the City of Atlanta, the new attraction will have a significant economic impact on downtown Atlanta. During its construction, it will have a total economic impact of $67.3 million for the city and state. Once open, the facility will be self-supporting, operating on its own generated income through a mixture ticket sales, retail and events, with a projected $11.8 million in taxable sales each year. It will have an annual economic impact of approximately $12.7 million for Georgia, while generating more than $1.7 million in sales taxes to the city, county and state annually.
ABOUT ATLANTA HALL MANAGEMENT
Atlanta Hall Management (AHM) is a not-for-profit, 501(c)3/509(a)2 charitable organization established to build and operate the College Football Hall Fame in Atlanta. AHM has been tasked with the responsibility of delivering a highly-immersive, interactive and engaging experience to Hall of Fame visitors. Slated to open in the fall of 2014, the new College Football Hall of Fame will be a 94,256 square foot facility adjacent to the Georgia World Congress Center and Centennial Olympic Park in downtown Atlanta.
About the National Football Foundation
Founded in 1947 with early leadership from Gen. Douglas MacArthur, legendary Army coach Earl “Red” Blaik and immortal journalist Grantland Rice, the National Football Foundation is a not-for-profit educational organization that runs programs designed to use the power of amateur football in developing scholarship, citizenship and athletic achievement in young people. With 121 chapters and more than 12,000 members nationwide, NFF programs include the College Football Hall of Fame, the NFF Scholar-Athlete Awards presented by Fidelity Investments, Play It Smart, the NFF Hampshire Honor Society, the NFF National Scholar-Athlete Alumni Association, and scholarships of more than $1.3 million for college and high school scholar-athletes. The NFF presents the MacArthur Bowl and the William V. Campbell Trophy endowed by HealthSouth, and releases the Bowl Championship Series (BCS) Standings.
For more information, please visit www.footballfoundation.org.
John W. Stephenson Jr.
President & CEO
Born and raised in Atlanta, John Stephenson was named president and chief executive officer of Atlanta Hall Management, Inc. in February 2012, after serving for more than a year in the role on an interim basis. As President & CEO of Atlanta Hall Management, he is responsible for guiding the broader efforts to construct and develop the Hall.
Prior to joining the Hall, he was corporate attorney at the law firm of Troutman Sanders. He joined the firm in 2000 and was named a partner in 2007. Having served as counsel to a number of clients in the hospitality, sports and entertainment industry, Stephenson was retained by project organizers in 2009 to assist with efforts to move the Hall to Atlanta.
Stephenson holds undergraduate and law degrees from the University of Georgia and lives in Atlanta with his wife, Megan, and kids, May and Jack.
John V. Christie
Executive Vice President and Chief Marketing Officer
As chief marketing officer, John Christie is responsible for the College Football Hall of Fame’s brand development and management, digital strategy, content development and integration, marketing and communications initiatives, as well as overall management of AHM’s project team, including: AHM’s development partner, architect, exhibit designer, media production partner, general contractor, operational and financial consultants and its public relations agency. In his role, John also manages AHM’s important relationship with the state of Georgia (Georgia World Congress Center, State Properties Commission, GSFIC and the Attorney General’s office).
Prior to joining the Hall, John served as the executive vice president for XOS Digital and Collegiate Images, and vice president for the Collegiate Licensing Company. At XOS Digital, Christie oversaw the national partnership and sales teams within its digital business unit. He was directly responsible for securing contracts with XOS’ two most significant partners, the Southeastern Conference (SEC) and the Bowl Championship Series (BCS). In his role as general manager of the SEC Digital Network, John managed the network’s launch, its promotional initiatives, mobile and tablet applications and program production.
As a graduate of the University of Arizona, he holds a master’s degree in athletic administration and a bachelor’s degree in history. He has been involved in the Big Brothers/Big Sisters program since 1992, and is involved in a variety of additional community outreach programs. He and his wife, Julie, and his two children, Madison (15) and Jackson (11) reside in Marietta.
Vice President of Business Development and Sales
Brad Olecki is responsible for leading all fundraising efforts and revenue generation opportunities for the College Football Hall of Fame, Olecki is charged with developing corporate partnerships for the Hall, strategizing and implementing the philanthropic, grassroots, and membership programs, while overseeing group ticket and event sales.
Prior to his role with the Hall, Olecki managed corporate partnership sales for Philips Arena, the NBA’s Atlanta Hawks and NHL’s Atlanta Thrashers. During his time working in professional sports, Olecki established himself as a top performer, developing several new partnerships and increasing sponsorship revenue each year.
Before his tenure in professional sports, Brad spent the majority of his career in college athletics where he worked with two different companies, Action Sports Media and ISP Sports. In his role with both companies, Olecki represented more than 60 university athletic departments developing corporate partnerships in TV, radio, digital advertising, and in-game promotions.
A longtime Atlanta resident, Olecki attended Morehead State University where he received his bachelor’s in business administration and was an All-American on the Eagles’ football team. He is very active in several community programs, including chairing the Boy Scouts’ Phoenix Campaign and serving on the committee for the Peach of an Athlete Awards. In 2002, he started the Young Sports Professionals Network, which provides a place for sports professionals to meet their peers and grow together in the sports industry. Olecki, his wife, Margaret Anne, and son Benjamin (1), live in Atlanta.